Why Are Bands So Broke ALL THE TIME?

Back in 2006 The Dirty Marmaduke Flute Squad got a gig headlining at the Talking Head Club in Baltimore. We had been playing all over town for over a year and this venue seemed like a big deal.

We somehow managed to pack the place. Actually there’s a pretty amusing story about the bathrooms not working that night. But for this post, we’ll skip ahead to the part where the promoter of the show walks up to me and hands me 5 sweaty twenty-dollar bills. It seemed like a godsend, because we never had gotten paid to play before, we hardly even considered asking.

I proudly walked up to the stage where the rest of the band was tearing down the gear and handed every one a twenty-dollar bill and kept one for myself. It seemed to divide easy enough, and it surely paid for the beer we drank that night.

I was an idiot.

Now I’m going to tell you some advice that I hope is so painfully obvious that you throw up both hands and spit coffee all over your keyboard:

DON’T SPLIT UP THE MONEY! PUT ALL OF THE MONEY IN AN ONLINE SAVINGS ACCOUNT FOR YOUR BAND!

Before you click away in disgust, recognize that this isn’t some commercial. Nobody in the Flute Squad works for the banks. This is real world advice that worked for us. The sooner we started saving money, the sooner we became a band with products and goals.

And before you tell me: “Oh yeah, my band saves money, Murray saves it all in a shoebox in his room,” let me tell you this. I’ve heard of the shoebox savings plan. I heard a really terrible story of a band that did just that, only to have a crackhead roommate steal their entire fund. Heartbreaking stuff. Don’t be a knucklehead, save your money with a financial institution.

Let me answer a few questions from the audience:


1. Why? We each individually worked for the money!

Listen, if you are interested in doing this band thing for the long haul you are going to need some scratch to do alot of things that real bands do. CDs, stickers, shirts, equipment, bar tabs of band members who bail, gas money, tour buses, et cetera, all need to be paid for at some point .

I think we can all agree that your plan to buy a Red Bull and Vodka for that hot chick at the bar is better suited for your own money rather than the band’s money.

2. Who gets to be in charge? Everyone in my band is terrible with money!

I hate to break it to you, but you’re the one reading this blog, which immediately makes you the smartest member of your band. You should probably get over your fear of money, read I Will Teach You To Be Rich, and start dominating your band’s earnings.

3. I hate you. I didn’t get involved in this to deal with money!

That’s not really a question, but okay. Maybe you actually started the band so you wouldn’t have to deal with problems like this. But it’s inevitable that at some point in your life you are going to have to demonstrate some sort of fiscal responsibility. At least you can see the results of your savings when your band gets back its first CD, all shiny and shrink-wrapped with a 12-page fold-out lyric sheet.

4. What do I do? You are 100% right, but I’m confused!

We knew you’d come around. Here’s what to do:

Go to ING Direct and follow the instructions to start an Orange Savings Account. You will need to go to your local bank and open a physical checking account to start the online account.

While there are other options, we personally use and can vouch for ING Direct. We’ve stayed with them for years because they have (nearly) the best interest rates, and are constantly upgrading their security and options. We also use an Electric Orange Account for when the band is playing out a lot. This is an online checking account that gives you a debit card that you can use like a credit card.


Coming soon:
How the Flute Squad beat the odds by timing the stock market!

 

A Few More Things We Learned At NACA

 

1. Bring Video

The videos we made for the conference were a great way to quickly show off our bands to potential show promoters. Having video readily available is a great way to get into a rhythm of pitching several folks at one time, without spending too much time on one person. While that in itself sounds terribly impersonal, the fact of the matter is that there are a ton of bookers at NACA who want to quickly get your message and move on. It’s important to maximize their time at your booth by quickly leaving a lasting impression.

2. Take Video

All the video I took at the event was taken with the awesome and fairly unobtrusive Flip Mino HD camera ($150 at Costco). While this camera has some flaws, its a great way to cheaply document your experience. And while we were mostly just fooling around, it made our booth a bit more of a spectacle and therefore much more memorable to those who stopped by to speak with us.

3. “I got my own booth!”

It seems to be a great advantage to “have your own booth.” We joke about it in the video, but it’s true. At agency booths, there is a wall behind the representative plastered with pictures of 10-50 artists. If you are represented by an agency your picture will be posted amongst these artists. Instead of creating a personal interaction with potential bookers, you are ultra-genericized. You basically trade your awesome individuality for a little more credibility, a deal that I don’t think is necessary until you’ve reached saturation in your own market.

4. Dennis Haskins (Mr. Belding) Is Awesome

Yup. Looking past all the sleaziness that you can find out about Dennis Haskins on Google Image Search he seems to be a genuinely nice guy who was more than happy to put up with our stupid shit.

What We Learned At NACA: Part 1

A week ago, Ryan and I went to the NACA conference in Lancaster, Pennslvania to hopefully get gigs for our 3 bands. Here’s video of our experience with a few fun facts about having a booth at a conference:

1. Food Is Key

Having something to eat at the booth is key to having a popular booth. While a couple of booths had candy, we had the freshly baked vegan cookies of Scott Alexander. The fact that they were vegan was a huge selling point too. Since there is a ton of junk food available in Lancaster, many of the visiting students were burnt out on it. But its not everyday that you can try a vegan cookie, and hell it may even be good for you.

We still got weird excuses about food allergies and stuff. Honestly, they probably thought we laced the cookies with drugs or something, we’re pretty strange looking dudes. Add to the that the fact that two out of three of us in the booth were dressed in costume.

2. The Kazoo Paradox

While 90% of the college students are delighted to receive a free kazoo (one of our promo items), only 10% of that group know how to play one. I’ve always thought that kazoos were the most intuitively designed instruments. I was wrong.

As it turns out, people tend to first try to play the kazoo backwards (using the air hole as a mouthpiece). They then figure out the correct orientation only to fail by simply blowing air through it. Next, they blow harder, thinking that more air may create some kind of sound. Fourth, they take the kazoo out of their mouth in frustration. Finally, someone says “Just hum something.” Bingo!

3. Hall & Oates Are No Longer Popular

When pitching our cover project Wild Bonerz, I kept using the fact that we cover Hall & Oates as a selling point. I got a lot of blank stares. As it turns out, if you were born in 1990 or later you probably have no idea who Hall & Oates are, but you probably know the songs. Instead I should have mentioned the fact that we cover Michael Jackson since he just recently, ya know, died. Sorry Hall & Oates, but one of you will have to die to reclaim your spot in popular culture. Sad.

City Paper Show Review

Al Shipley from The City Paper recently posted a nice review of our Metro Gallery show (The Baltimore Taper’s 5th Anniversary gig) on his Noise blog.

We met Al at the last Midnight Sun shindig at The Brewer’s Art, and have kept in touch since, letting him know when and where we’re playing.  There’s a fine line between harrassing music columnists and giving them the info they need to do their job.  But basically just try not to spam people; treat them like you’d like to be treated, and you’ll be fine.

Here’s the link to the piece: http://www.citypaper.com/digest.asp?id=19157

P.S. Congratulations to Al and his wife on their new baby, who was born just 5 days after this show!

3 Bands + 1 Conference = ? Gigs

This Friday and Saturday, Ryan and I (Nikc) are going to haul our asses up to Lancaster, PA to showcase our 3 amazing bands.  This is definitely worth a follow-up post because I have no idea what to expect.

NACA is the National Association of College Activities. The idea is that all of the big campus events in the Mid-Atlantic region are booked through this event. We were turned down to showcase our band, so we won’t be playing. However we will have a table/booth sort of thing where we will be able to meet the college reps and tell them about our bands.

To get ready for our booth, a lot of shit that should have been taken care of had to be taken care of rather quickly. I’m talking photos, videos, and postcards; three things that I will have to go into more depth about after the conference. But for now check out some of our collateral that Ryan put together for us:

The Dirty Marmaduke Flute Squad

In general, DMFS has been around the longest, has the most press, and the most pictures. But we’ve had many personnel changes, and to be honest our look and sound has come along way.

Updating our photos and postcard are things that have been lingering on the backburner, while shows and a new album have taken the forefront of our attention. The new marketing material hints a bit at the look and feel of our upcoming album.

The video features some interview footage taken from a short documentary about the band circa 2006, and some recent concert footage including a recent in-studio performance at WTMD in Towson, MD. It’s great to have friends that will take good video and audio of your shows.

Our hope for DMFS is to obtain some college festival shows, opening for much bigger bands like the Black Eyed Peas, or whatever the hell the kids like these days.

Wild Bonerz

Wild Bonerz was formed by Steve and I about a year ago. In a nutshell we’re a cover band that performs Top 40 hits from the 70s, 80s, and 90s transposed into old-timey bluegrass form.

Prior to about a week ago, we had zero marketing collateral. This is where doing your homework pays off, because instead of relaxing we basically had to manufacture our look and theme on the spot, and then con Ryan into shooting and editing a nice video for us.

Through NACA and in general, we are looking to circumvent club shows and book Wild Bonerz into some two-hour dinner or happy hour gigs. My hopes are high with this one because frankly people love covers, especially if there’s a banjo involved.

We look fucking creepy in our video, and sort of like the ghosts in the haunted mansion at Disney World. I love it.

The Hilltop Hightops

College girls are cute, and lets face it: one day, after they finish grad school, they may decide to have a kid or two.

Ok. That’s not necessarily a good reason why The Hilltop Hightops will gain a whole list of tour stops at colleges. But maybe since colleges and universities also double as community centers, we will be able to nab some holiday family-friendly festivals.

This one was easy because we did our homework and created all of our marketing material when we launched the band(!) earlier this year.

From what I hear, most gigs are booked after the actual conference. I’m guessing we should have a pretty good feel on whether it was a worthwhile venture by Sunday. In either case, I’ll be posting some pictures of us “doing our thang.” In costume, of course.

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If you like this article check this one out:

What The Hell Is This? – An overview of who The Dirty Marmaduke Flute Squad is and why we started this blog.

Starting A Band Without Knowing What You’re Doing – One man’s plan to start a band without a plan.

Lots of Shows Left to Catch In ’09

While The Dirty Marmaduke Flute Squad’s in the studio recording the follow-up to 2007′s Die Humpin!, there are still plenty of FluteSquad.com shows left to see in 2009.

FluteSquad.com’s country bluegrass pop cover duo Wild Bonerz will be touring the dinner, happy hour, and seedy dive bar circuit. Meanwhile FluteSquad’s children’s rock extravaganza The Hilltop Hightops will be playing exclusive holiday shows, suitable for kids and parents.

Check out our schedule over on the Shows page.

Must Stash, Yo!

Fans of knitting, spinning, and/or mustaches should head over to MustStashYo and subscribe to the podcast. The podcast is labor of yarn-love created by Cindie of Studio Loo and Mat from Manspun.

We (Nikc & Mike of) The Dirty Marmaduke Flute Squad had the distinguished honor of creating the theme song for this podcast.

I emailed this link to my mom, who is a knitter, and she assures me there is plenty of good knitting and spinning info in there.

If anything else, check out the theme song, and the bonus song “Do U Got A Disease?” from our upcoming release.

VENUE REVIEW: Sinix Rock Club

As a reference for touring bands we are attempting to create a library of reviews of the venues we have played. Most of these venues are in and around the Baltimore area. We attempt to review the venues from the perspective of a performing band (sound, environment, staff, money situation, etc.) For more specific information CONTACT US

Sinix Rock Club reviewed by Nikc Miller
525 Eastern Blvd

Essex, MD 21221

sinixrox.com

Listen To DMFS Live at Sinix

Pros: Good chance you will be playing music for people who appreciate seeing new live music. Big stage, decent sound system.

Cons: No bar tab. You might have an inexperienced soundguy.

Sinix (formerly Mac’s) is the kind of venue that you hate to book because it’s not in the city. But once you play the show you rethink your whole approach to booking gigs. The venue is an enigma. City media outlets won’t report on your show because it’s out of their jurisdiction (or because they’re just snobs, who knows?) Yet there is a dedicated built-in crowd on the weekends, and a pretty decent amount of people stroll through on the weekdays too. The built-in crowd is not something that comes naturally to Baltimore. Most popular music venues in the city will be completely empty on nights where there is not a major act on stage. But once you get out into the working class neighborhoods, the spot is the spot, no matter who is playing.The added bonuses of Sinix are the huge stage, the great sound system, and the feeling that you stepped into a time machine and landed at some cool rock club called “The Emporium” in the late 1980′s.

While the PA is great for the level of venue, the sound can be a little bit spotty. At the time of this review, we’ve played Sinix three times (twice when it was still Mac’s). Twice it sounded awesome, and the soundguys were very responsive to what we were doing. The other time we had a soundguy who for some reason didn’t turn up our lead guitar at all, despite explaining our setup beforehand and repeated requests during the set.

The times we’ve played at Sinix there was no band tab (pretty cheap if you ask me), but they were fair and gave us all of the door money. Odds are, a show at Sinix is not going to be a great payday. But if you believe in “respect-bucks” you can expect the locals to get pretty excited if you do something original. They will come up and tell you how awesome you are if they like you. I imagine they will tell you how much they hate you if they think you suck. At a place like Sinix neither response translates into very much in merch sales but it is a great feeling to play for a responsive crowd.

STARTING A BAND: The “It Just Happened” Plan

In the beginning of The Dirty Marmaduke Flute Squad I didn’t know what the hell I wanted to do. I was just recording songs, things kind of happened. There are many ways to start a band, and eventually I will write more about some different approaches, but here is one awesome scenario:

The Lone-Songwriter-Without-A-Plan Plan

Nikc & Steve playing as ‘Wild Bonerz’ in Baltimore circa 2009

Much like actively pursuing this approach in real life, this is less of plan than a laundry list of observations of things that I either did or wish I did correctly:

  • Give Your Music Away

The way my band started was simple.

  1. I crudely recorded a 6-song CD-R called “Songs About Rabbits”
  2. I gave this CD-R to just about everyone I met

I wasn’t even playing out at all, in fact I was terrified of performing. Before too long, some new friends of mine told me I had to start playing out and that they would help me. So we practiced and practiced. Then an amazing thing happened. New people started showing up to the rehearsals and the band became “a thing.” The lesson here is that giving my songs away not only gained me fans early on, but actually got my band started.

  • Don’t Play Live Until You Have Merch

One of the major things I’ll be pointing out here again and again is this:

If You Don’t Have Merch, You Don’t Exist.

Time and time again I see tons of bands playing out for the fun of it. They eventually fall apart and no one can remember their name. It’s like they never happened.
Before you start playing out, have something to offer your fans. It could be a full album or a sticker. No matter how awesome you are if you have nothing to physically give your fans then they will forget about you almost instantly.
  •  Fail Cheap

One of my favorite bloggers Charlie Hoehn wrote about the virtue of “failing cheap.” Simply put, it means that you don’t have to throw a whole lot of money into starting a new venture.
Shitfever Album Cover
When I recorded my first full-length album, I put the (burned) CD-R in a brown paper bag and colored the name on with crayons. Of course, this didn’t look as good as a nicely packaged and shrink-wrapped CD but people always noted how unique the packaging was. Plus, it was easy for people to open and listen to. In a sea of free indie music, the outlier always gets the listen. Just make sure it’s easy to open.
  • Sure having merch is great but Don’t Over-Do It

Don’t make six albums and give them out to everyone at the same time. This is not generous. In fact it’s anti-generousity and I’ve done it a bunch.

Like almost everything you will do in promoting your band, you should think of this transaction from the listener’s perspective. Getting something free to listen to is nice. It gives people a warm fuzzy feeling. However, getting 10 free things to listen to is a FREAKING JOB that no one wants to do.

Instead of listening to one or two of your ten FREE albums the whole package will end up in the back of someone’s car. Leave your other material behind. Figure out one item that is worth promoting, and promote the hell out of it.

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If you like this article check this one out:

What The Hell Is This? – An overview of who The Dirty Marmaduke Flute Squad is and why we started this blog.