At the beginning of the year I posed some pretty gawdy goals on this blog. The thing about goals is that they shift as situations change.
Let’s check in and see how we’re doing:
1. Obtain $10,000 in revenue for all three bands
The Dirty Marmaduke Flute Squad : Nothing’s really changed here. We played two shows at the front of the year, and don’t really plan on playing any more until Boneslinky! is released in October. At that point, we should be back to playing on a regular basis, setting the woods on fire and buying new yachts with our gig revenue!
Wild Bonerz: WB has now managed to lock down about $3000 in gigs this year. This is a great, and it seems like we are certainly on a roll. If I did the math ($3000 * another 6 months) it looks like we might come up significantly short on the $10k mark that I set. But it’s never too late for certain opportunities to roll around and help the cause.
The Hilltop Hightops : HTHT is still on a brief hiatus. You can still buy our AWESOME album though. Super Galactic Space Banana will teach your kids a number of things about space, history, science, and math. But probably the best lesson it teaches is how to ROCK!(!!!!!!!!!!)
2. Finish and release The Dirty Marmaduke Flute Squad’s Boneslinky!
Last week I listened to the near-finished mix of the album and have to say that even I was blown away by Boneslinky! “Of course you fucking were!” you might say. But, let me tell you, it’s not particularly easy to just sit back and love ourselves. After hearing these songs for several years, then recording them in several back-to-back sessions, then hearing the rough mixes, then arguing about what’s cool and what’s not, and then realizing that you created a tracklist that ranges from funk to rock to olde-timey, with topics ranging from transportation, abortion, mythical creatures, violence, titties, and beer, well it’s really hard to tell what the fuck is going to come out of it all. I really do feel like it’s Die Humpin! on super-steroids.
I am happy that we enlisted the help of several people to make this happen (ranging from musicians who are way more talented then us, to a room full of girls screaming “Spend It! Spend It! Spend It!”[also more talented than us]). We’re continuing this collaboration by beta-testing the album with several volunteers before we get it pressed. (Contact me by leaving a comment if you want in)
3. Post every week NO MATTER WHAT!
If you remember this goal used to be : Create 30 posts related to goal-setting. I can’t imagine how boring this blog would be if I stuck with that goal. Sometimes goals shift and become better. By shifting from the “30 posts on one specific topic” to “Weekly posts no matter what” we greatly improved our content structure. And now our readers can rely on content being posted on the site at the same time every week.
We have maintained this weekly schedule. Posts go up on this site every Tuesday. One improvement we have been working toward is posting tactical articles on Tuesdays, and leaving band news and updates to Thursday posts.
4. Obtain an official endorsement from Party City
At the end of Q1 we had made no attempt to get an endorsement by Party City. In fact it seemed like it just wouldn’t get done. There wasn’t a whole lot motivation or reason for Party City to get involved with us. I’m thinking about changing this goal now. We’ve made several significant strides in the endorsement department, starting with our great endorsement by Raven Beer. I’d like to obtain more endorsements that range from music equipment, food, bars, whatever (as long as we think its cool.) But our goal in all of this is not to keep tacking on logos to this page, but instead to really do work to improve the brands that decide to invest in us.
So far I think we’ve done a good job with Raven and it’s just gonna get better. We will be participating in tandem with Baltimore-Washington Brew Works for Baltimore Beer Week (October 7th – 17th). We think this is a win-win for both Raven Beer and the Dirty Marmaduke Flute Squad, as we plan to play our CD release show for Boneslinky! during this week.
5. Build our Facebook fanbase
This shifted last quarter from Build our mailing list to Build our Facebook fanbase So far I’m quite happy with the results of this goal but still feel like we could do better.
Some improvements we’ve made since the beginning of the year:
a. Always be active on Facebook.
We don’t just let our page float by and then stop in once a month to leave an update that says: “Wow, stay tuned guys, our new album is sounding AMAZING!” I hate bands that do that. Nobody cares about that. In fact I should say this now: If you are band who does what I just described, STOP IT! NO ONE GIVES A SHIT!
People do happen to give a shit about thoughtful posts. Or posting cool stuff that you found on the web or whatever. It’s funny, a Facebook fan page happens to work alot like an individual’s Facebook page. You wouldn’t just post “Hey guys, I’m at my job at the office, you should come by and check me out!” once every three months. You just wouldn’t have any friends if you were that brand of tool.
b. Give tons of shit away.
I give a ton of shit away through our Facebook page. Not just band stuff either. For example, after I was done reading David Cross’s book I Drink For A Reason, I wanted to sell it on Amazon. But I found out I could only get like 3 bucks for it. So I decided to just give it away on Facebook.
c. Leave no comment unanswered
This goes with the blog comments too. If you leave a comment on our Facebook or blog we’re gonna answer it, no matter how petty. I just really hate it when I dig someone’s post, decide to leave a comment and the author doesn’t have the appreciation to respond. What the hell is that? Do you think your blogger-ass is some sort of rock star or something!?!?!?!?!
So hmm, are we about half way there? It seems that way, but FluteSquad.com certainly has our work set out for us if we’re gonna see these goals through. We’ll check back in on these in 3 months!
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If you like this post check out:
Band Goals For 2010: Our initial post announcing our goals for 2010.
Reflections on Q1: Our goal progress check-in from January to March of 2010